Pall Mall Barbers were delighted to be asked to attend the GQ x Hugo Boss event at their flagship London store on Sloane Square for the second year in a row. We took our pop-up barbershop to the Sloane Square store.

Every year, GQ and Hugo Boss throw the party to preview their AW collection, and invite GQ’s most influential and stylish friends and readers along to the Hugo Boss flagship store on Sloane Square.

Jay and Christian, master barbers from our glorious Bishopsgate store, were on hand to represent Pall Mall Barbers at this prestigious event. Not only did our barbers give some tremendous trims to some of the most dapper gentlemen in London, but they had a little time to have some fun too, towards the end of the evening.

The GQ Editor, Dylan Jones, was in attendance to offer sartorial advice, whilst experts from BOSS help readers create capsule wardrobes and advise on their Made to Measure service. Drinks were served and a DJ was on site to ensure the party went on late into the night. The Sloane Square Hugo Boss store is a must visit for any dapper gent.

Boss also sponsor the GQ Men of the Year awards, which this year awarded Best Solo Artist to Stormzy, a Special Award to the amazing cast of Stranger Things, Designer of the Year to Christopher Bailey, this year’s Most Stylish Man, Zayn Malik and Hugo Boss Woman of the Year, Adwoa Aboah.

Pall Mall Barbers are always delighted to represent some of the globes biggest brands and this event was no exception. We’ve worked with some of the most amazing brands and institutions in the world, from the BBC and Champions League to the NBA, Footlocker to MasterCard. Collaborating with GQ and Hugo Boss is an absolute pleasure on our part. Our award-winning barbers are recognised as experts in the industry, and we’ve trained fellow barbers around the world.

The Sloane Square Boss store is closest to our Westminster barbershop, just 2 stops on the District or Circle line to St James’s Park.

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