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Pall Mall Barbers in The New York Times

We were really chuffed to have been featured in John Freeman’s superb article on barber shop culture and the tradition of shaving in The New York Times Style Magazine recently. A true wet shave aficionado and a globetrotter like many of the guys and girls on our team, Freeman’s article invites the reader on a journey that stops off in Berber-style tents in the Atlas Mountains and tucked-away corners of Istanbul.

Pall Mall Barbers Fitzrovia | London Barbers
Pall Mall Barbers Fitzrovia | London Barbers

He meets espresso-drinking barbers in Beirut and vodka-pouring stylists in Manhattan. And then, he rounds off his article with the icing on the cake: Us. Freeman says of our Fitzrovia store: The tiles were gleaming white, the countertops granite and the barber’s brush was made of badger, not horsehair.

My barber looked a lot like Stanley Tucci (Must have been Elias…) but spoke with a South London accent… All I could feel was the gentle sweep of his blade and his occasional request for more hot towels. Time slowed down… all else was right with the world.

We totally agree with Freeman’s belief that visiting a barber shop, wherever you are in the world, is a reassuring ritual that connects us with others and reminds us that we’re all human and have the same basic needs.

Popping into a barber shop for a wet shave is a bit like, as Freeman says, going out for a coffee or heading to a bar for a drink. It makes the world feel less alien and helps us ‘gain a foothold when we’re in unfamiliar places. – New York Times

And getting a wet shave is good for the soul, too. Freeman’s had his fair share of shaves around the world and would happily trade an hour on the therapist’s couch for 45 minutes in the barber’s chair: “There’s so little we can actually control in this world, but even the unruliest beard can be managed.”
Amen to that. – New York Times


45 Fitzroy St. Fitzrovia
London, W1T 6EB United Kingdom


+44 (0) 207 930 7787
Call us from 8:30 AM to 11:59 PM




Opens from Monday to Sunday
8:30 AM – 11:59 PM


Pall Mall Barbers Fitzrovia Location

Pall Mall Barbers Fitzrovia is between Warren Street and Great Portland Street tube stations, and a short walk from Euston. At the north end of Tottenham Court Road, our Fitzrovia barbers are a leisurely stroll from nearby Regent’s Park.

Fitzrovia barbershop is one of our most popular thanks to its perfect location. Our master barbers are experts and executioners in all men’s haircuts, shaves, and beards from classic to modern haircuts. That’s what makes Pall Mall Barbers the best barber in London. Near Tottenham Court Road, Euston, Warren Street, Oxford Street and Great Portland Street, you will find our Fitzrovia Barbers Located close to the BT tower which stood as the UK’s tallest building until 1980, it is only right that we offer services of barbers Baker Street which make you feel tall and proud as you leave.

Nearest Tube Stations

  • Warren Street
  • Great Portland Street
  • Euston
  • Tottenham Court Road

Book an appointment with our awesome Fitzrovia Barber team, This can be done via our Website Booking System or by using the free PMB app (available on iOS and Android). Alternatively, call the shop and speak to one of our friendly team members, who will be delighted to make a booking for you.

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