The Styling Product Many Men Use Wrong
Many men want a hairstyle that stays sharp from morning meetings to evening plans. Yet the reality is different. Hair collapses by midday, looks greasy, or refuses to hold shape at all. The problem is rarely the haircut alone. In most cases, the issue is using the wrong styling product or using the right product incorrectly.
This is where pomade stands apart. For generations, pomade has been considered an award-winning men’s hair product because it offers hold, control, and a refined finish without the stiffness associated with other styling products.
However, many men still misunderstand how pomade works. When used properly, it becomes one of the best men’s styling products for men who want structure, flexibility, and consistent styling results. At Pall Mall Barbers, pomade remains a staple recommendation for men who want their hairstyle to perform as well as they do.
Why Hair Styling Problems Happen in the First Place
Hair that refuses to cooperate is rarely random. Several factors influence how well a style holds throughout the day.
Hair Texture and Density
Every man’s hair grows differently. Thick hair often requires a stronger hold to maintain structure, while fine hair collapses easily without the right styling support. Pomade works across many hair types because it provides control without hardening the hair.
Incorrect Product Choice
One of the most common grooming mistakes is using the wrong product category. Wax, gel, clay, and pomade all serve different purposes. Many men reach for gels that dry rigidly or lightweight creams that cannot maintain structure.
Pomade fills the gap between flexibility and hold, making it one of the best men’s styling products for men who want a controlled yet natural appearance.
Overuse or Underuse
Applying too much product leads to greasy buildup. Using too little prevents the style from holding. Achieving the right balance requires technique and understanding of how pomade distributes through the hair.
Environmental Factors
Humidity, wind, and long working hours all impact hair styling. Products that harden quickly often break down throughout the day. Pomade remains workable, allowing adjustments without starting over.
Professional Step-by-Step Solution: How to Use Pomade Correctly
Barbers approach styling with precision. Applying pomade correctly transforms it from a simple grooming product into a reliable styling tool.
Step 1: Start with Clean, Towel-Dried Hair
Hair should be freshly washed or lightly damp. Pomade distributes most evenly through hair that still retains a small amount of moisture. This helps the product glide through strands and ensures consistent hold.
Step 2: Use a Small Amount First
Take a pea-sized amount of pomade and warm it between your palms. Many men use too much product immediately. Starting with less allows you to layer gradually.
Step 3: Apply from Back to Front
Professional barbers distribute product beginning at the back of the head and moving forward. This prevents excess product from concentrating at the hairline.
Step 4: Use a Comb for Precision
After distributing the pomade through your hair, use a comb to shape the hairstyle. Pomade is designed to respond well to combing, which is why it remains popular for structured styles.
Step 5: Refine with Hands
Once the general shape is set, use your fingers to add natural movement and subtle adjustments.
This technique allows pomade to deliver both structure and flexibility. It is why many barbers consider it an award-winning men’s hair product for professional styling.
What’s the Barber London Expert Say?
Professional barbers look beyond simply selling products. The goal is to match the correct product with a man’s haircut, hair type, and daily routine.
At Pall Mall Barbers, pomade is often recommended during consultations because it supports a wide range of classic and modern hairstyles. Whether styling a side part, textured crop, or controlled longer hairstyle, pomade delivers dependable results. Barbers also explain how different pomades vary in hold and finish. Some offer high shine for traditional looks, while others provide a more natural finish suitable for professional environments.
During a haircut service, the barber demonstrates the exact styling technique so clients can recreate the look at home. This personalised guidance ensures that the best men’s styling product for men is not only chosen correctly but used effectively.
The Pall Mall Barbers range of men’s haircare products includes carefully formulated styling products developed through years of barbering experience. These products are designed to work with the techniques barbers use daily in the shop. Professional advice transforms grooming products from guesswork into reliable tools.

Long-Term Maintenance Plan for Better Hair Styling
Consistency is the difference between occasional good hair days and reliable daily results.
Weekly Routine
Use a quality shampoo and conditioner designed for men’s hair. Clean hair provides the best foundation for styling products like pomade. Remove product buildup regularly to prevent hair from becoming heavy or dull.
Daily Styling Habits
Apply pomade in small amounts and build gradually. Comb the hair into shape rather than relying only on finger styling. This improves structure and longevity.
Monthly Grooming
Regular haircuts keep the hairstyle balanced and easier to maintain. Overgrown hair disrupts the shape that styling products are meant to support. Professional barbers also adjust styling recommendations as hair length changes.
Lifestyle Considerations
Stress, poor diet, and lack of sleep can affect hair health and texture. Maintaining general health improves hair performance and makes styling more predictable. When hair is healthy, products like pomade perform at their best.
Award-Winning Men’s Styling Product for Men
For men who want dependable styling, pomade continues to stand the test of time. Its ability to shape, control, and refine hair without stiffness is why it remains an award-winning men’s hair product across generations of barbering.
Choosing the best men’s styling product for men begins with understanding your hair and the results you want to achieve. With the right technique and the right product, styling becomes simple and repeatable.
At Pall Mall Barbers, barbers help clients identify the grooming routine that works for their lifestyle. Whether you prefer a sharp professional look or a controlled natural texture, the right styling product makes all the difference. Visit Pall Mall Barbers for a professional haircut and consultation, or explore the full range of men’s haircare products designed to deliver barber-level results at home.
Sharp hair begins with the right tools.
FAQs — Award-Winning Men’s Hair Product (Pomade & Styling)
What is pomade, and how does it differ from other hair styling products?
Pomade is a hair styling product that provides hold, texture, and often shine without the stiffness of gels. Unlike hair gel, which can dry hard and crunchy, pomade coats the hair to give mouldable control and workable flexibility.
How does a pomade work on men’s hair?
Pomade spreads evenly across slightly damp hair, allowing it to hold styles in place while offering shine or a more natural look, depending on the formula. Water-based pomades wash out easily, while oil-based formulas can give longer hold and classic glossy finishes.
Why is pomade considered one of the best men’s styling products for men?
Pomade’s versatility from slicked-back looks to textured finishes — combined with its ability to provide hold without stiffness- makes it a go-to for many classic and modern hairstyles.
Should I apply pomade to wet or dry hair?
For best results, apply pomade to slightly damp hair. This helps the product distribute more evenly and ensures a smoother, more controlled style.
How much pomade should I use?
Start with a pea-sized amount for short hair. For longer or thicker hair, you may need slightly more — but it’s easier to add than remove if too heavy.
Can pomade suit different hair types?
Yes, water-based pomades are ideal for fine or straight hair that needs lightweight hold and texture, while stronger or oil-based pomades help control thicker or coarser hair.
Does pomade cause build-up or scalp issues?
Traditional pomades that contain heavier oils can build up on the scalp if not washed properly, so it’s recommended to use clarifying shampoos occasionally and avoid applying product directly near the hairline.
Can I restyle my hair during the day with pomade?
Yes, unlike stiff gels, many pomades (especially water-based ones) allow restyling throughout the day by simply using your fingers or lightly misting with water.
Is pomade suitable for both classic and modern hairstyles?
Absolutely. Pomade works for classic slick backs, pompadours, and side parts as well as textured, natural looks making it one of the most adaptable men’s styling products available.
Can using pomade improve my everyday grooming outcomes?
When matched to your hair type and used with the right technique, pomade helps you achieve polished, intentional styling that enhances both formal and casual looks.
PALL MALL BARBERS LOCATIONS
PALL MALL BARBERS FITZROVIA
45 Fitzroy St. Fitzrovia
London, W1T 6EB United Kingdom
+44 20 7387 8787
PALL MALL BARBERS KINGS CROSS
68 York Way Kings Cross
London, N1 9AG United Kingdom
+44 (0) 207 112 2372
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23 Sheldon Square Paddington
London, W2 6EY United Kingdom
+44 (0) 207 112 2373
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1 Finsbury Avenue, Broadgate
London, EC2M 2PF United Kingdom
+44 (0) 207 626 0123
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27 Whitcomb St. Trafalgar Square
London, WC2H 7EP United Kingdom
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11 Palmer Street Westminster
London, SW1H OAD United Kingdom
+44 (0) 203 267 0001
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Intimissimi Uomo | First Floor
266 – 270 Regent St | Oxford Circus,
Soho, London W1B 3AH
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