Since childhood, Alex has been fascinated by the artistry of barbering, a passion ignited by observing his uncle work wonders in his shop. This early inspiration has been the driving force behind Alex’s journey as a barber.
Guided by the esteemed Enzo Sacco, Alex imbibed crucial lessons in customer service and the intricate techniques involving combs and scissors. Enzo’s teachings have formed the bedrock of Alex’s approach to the craft.
Alex finds fulfillment in the satisfaction of every customer. Their happiness and contentment serve as a testament to his dedication and expertise.
Transitioning to a new country and embracing a different culture posed significant challenges for Alex. However, a steadfast belief in oneself and adaptability enabled him to overcome these hurdles.
Every day, Alex finds motivation to pursue knowledge, whether through the craft or diverse interactions with people. The prospect of continuous learning fuels his passion.
Outside the realm of barbering, Alex finds joy in hitting the gym, cherishing moments with loved ones, and exploring new destinations through travel.
Alex’s expertise lies in mastering the intricacies of a white shave and executing intricate skin fades with precision and finesse.
Alex is particularly drawn to Pall Mall’s hair styling products among the array of exceptional products. The refined results these products offer perfectly align with his vision for hairstyling.
With a robust 15-year tenure in the industry, Alex acknowledges that each day presents an opportunity to learn and grow, reinforcing the belief that mastery is a continual journey.
Throughout his career, Alex has embraced the notion that every day offers a chance to refine skills, especially in mastering the nuances of shades and fades.
At Pall Mall Barbers, Alex is committed to delivering not just haircuts, but an unparalleled experience that surpasses expectations. With unwavering expertise, passion, and a commitment to continual improvement, Alex looks forward to crafting your ideal style.
My favorite styling product is Pliable Clay but isn't just a tool — it's a defining element in the styles I've shaped and the inspiration for those yet to come.