Pall Mall Barbers London is a multiple award-winning barber shop and men’s grooming products, Serving Londoners since 1896 - that's over 130 years experience in making your first impression count, it’s important to invest in yourself every day.
We’re dedicated to empowering men to look and feel fantastic; each day to give them the confidence and self-esteem to take on any situation in their stride - whether it’s important meetings, or social events, nights out, dating, or your wedding - we'll help you make your social impact count.
Our London barbers are carefully hand-picked to ensure the finest barber shop service in our barbershops in London. We’re well trusted to deliver, with over 22000+ 5-star customer reviews, and the prestigious honor of a Royal appointment to host His Royal Highness Prince William.
We’ve worked with brands from Champion’s League final, Master Card, Google, Facebook, Hugo Boss to the England Cricket Team, and media from BBC1, ITV, Sky, GQ,, Esquire and Men’s Health.
Winning the Rising Star 💫 Award at Universal Studios, Hollywood, LA - Winners of Board of Trade British Government for outstanding business.
RICHARD MARSHALL MBE | FOUNDER & CEO OF PALL MALL BARBERS
Richard Marshall MBE is the Founder and CEO of Pall Mall Barbers, building his career from the barbers chair into British entrepreneurship and building an international business. Since taking over the original London barber shop, Richard has led the growth of Pall Mall Barbers across London and into New York, including its Rockefeller Center barber shop location. His contribution was recognised in The King’s New Year Honours 2026, where he was appointed a Member of the Order of the British Empire (MBE) for services to international trade, mentoring and people with dyslexia.
Richard’s journey has also included welcoming HRH Prince William to Pall Mall Barbers London for an initiative focused on men’s mental health, alongside international recognition including the RLI Rising Star Award and a UK Board of Trade Award, and multiple awards for men’s grooming products, and events in the UK and internationally.
From representing British barbering and Small to medium-sized enterprises on the Small Business Council, shaping government policy for 5.6million SME’s to mentoring others and advocating for people with dyslexia, his story reflects the standards behind Pall Mall Barbers: craft, resilience, service and the ambition to keep moving forward.
HRH Prince William with Richard Marshall MBE
A Royal Visit at Pall Mall Barbers London
Prince William visited Pall Mall Barbers London, arriving to crowds of royal supporters gathered outside the barber shop to welcome him. The visit created a memorable moment for the London barbers and placed in a barber shop environment at the centre of a much wider conversation around men’s mental health & wellbeing.
During his time at Pall Mall Barbers London, Prince William spoke with the barbers about the importance of addressing men’s mental health and creating more opportunities for open conversation. The barber’s chair can be more than a place for a men’s haircut, beard trim, or shave; for many men, barber shop for years have been the setting where conversation comes naturally and where everyday routines can create space for men to talk.
The visit reflected the wider role barber shops can play in men’s lives. From regular men’s haircuts beard trims or shaves, to maintaining a professional appearance, a barber shop is often part of a man’s normal routine. That familiarity can help make conversations around confidence, wellbeing and personal challenges feel more approachable.
The Royal Visit attracted significant media attention across the UK and internationally. Pall Mall Barbers Founder & CEO Richard Marshall MBE was interviewed by ITV News London, while General Manager Daniel Davies appeared live on Sky News. The visit was reported by national and international publications including PEOPLE, the Daily Mail, HELLO!, the Daily Express, ABC News and Good Morning America, with further coverage from Royal Life Magazine, The Crown Chronicles, HJ and 5 News. Official communications from the Royal Family, Kensington Palace and the Heads Together initiative also documented the visit and its focus on men’s mental health.
For Pall Mall Barbers London, the visit remains an important part of the brand’s story, bringing together barbering, men’s grooming, community and conversation in a way that reflects the role a barber shop can have beyond the haircut, beard, shave and men’s grooming products we provide.
Pall Mall Barbers London provides men’s haircuts far beyond just skin fades, beard trims, wet shaves, and men’s grooming for men who want to keep sharp every day. Across our London barber shops, independent barbers combine consultation, barber-led service, and practical grooming advice to help you find a men’s hairstyle that works with your hair, beard, lifestyle, and daily routine.
A men’s haircut or beard trim is about more than how you look when you leave the barber chair. The right shape, length, and finish can make your hair easier to manage, your beard easier to maintain, and your morning routine more straightforward. Whether you are preparing for work, meetings, travel, a date, an event, or simply the week ahead, your men’s grooming should work around the way you live.
From a men’s haircut in London and defined, modern scissor cuts to classic styles, skin fades, beard maintenance, traditional wet shaves, or specialized men’s grooming products, Pall Mall Barbers brings modern heritage and professional men’s grooming together with a clear approach: understand what you want to keep, what you want to change, and get expert advice from your barber.
The barber chair is where the service starts. The aim is to give you the understanding and daily routine to maintain your look between barber shop visits.
Keep Sharp, Every Day
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In the Press
From London barber shops and the barber chair to national television, international media, major sporting occasions, and global brand events, Pall Mall Barbers has taken British barbering and modern men’s grooming onto the international stage.
Over the years, Pall Mall Barbers London has appeared across television, radio, national newspapers, international publications, men’s lifestyle media, and the business press. Coverage has included the BBC, ITV News, Sky News, The Times, The Telegraph, Evening Standard, The Independent, Daily Mail, ABC News, Good Morning America, and PEOPLE, alongside features focused on barbering, men’s grooming, entrepreneurship, British heritage, confidence, and men’s wellbeing.
One of the most significant moments in the Pall Mall Barbers story came in February 2019, when Prince William visited Pall Mall Barbers Paddington during engagements focused on men’s mental health. During the visit, Prince William spoke with barbers about the importance of encouraging men to talk and creating opportunities for conversations around mental health and wellbeing. The visit highlighted how the familiar environment of a barber shop can sometimes provide more than a men’s haircut, beard trim, or shave; it can also create a natural setting for conversation.
The Royal Visit generated coverage across the UK and internationally. Pall Mall Barbers Founder & CEO Richard Marshall MBE was interviewed by ITV News London, while General Manager Daniel Davies appeared live on Sky News. The visit was also covered by PEOPLE, Daily Mail, HELLO!, Daily Express, ABC News, Good Morning America, Royal Life Magazine, The Crown Chronicles, HJ, and 5 News, alongside communications from the Royal Family, Kensington Palace, and Heads Together.
Pall Mall Barbers has also appeared across major British broadcasting. The brand has featured in programming connected with BBC One News, BBC Arts, The One Show, Channel 4’s Sunday Brunch, BBC Radio, and BBC Sounds, bringing the working environment of a London barber shop to national audiences and contributing to conversations around men’s grooming, shaving, men’s style, and modern British life.
Beyond the media, Pall Mall Barbers has brought barbering into major sporting, fashion, corporate, and international events. Projects and collaborations documented across the Pall Mall Barbers story include Hugo Boss, GQ, Mastercard, Google, BMW, Meta, World Retail Congress, Retail Week, Club Wembley, Cage Warriors, NBA Crossover, and the UEFA Champions League Finals.
At the UEFA Champions League Finals in Milan and Cardiff, Pall Mall Barbers worked as part of Mastercard activations, bringing a British barbershop experience into one of the world’s largest sporting occasions. The brand has also operated grooming experiences at the Cinch Championships at Queen’s Club, Cage Warriors events, business conferences, workplaces, and international retail events.
For men searching for a London barber shop, barbers London, men’s haircut London, beard trim London, or men’s grooming London, Pall Mall Barbers represents more than an appointment in the barber chair. The same approach to preparation, personal presentation, and everyday grooming that takes place inside our London barber shops has travelled into television studios, newspapers, sporting venues, workplaces, fashion events, and international stages.