Earlier this month we were invited to RLI Connect with our pop-up barbers, in order to provide the full barbershop experience for attendees of the event.
RLI Connect took place this year at Stamford Bridge, the home of Chelsea Football Club, and as many of our barbers are avid Chelsea supporters there was competition between them about who got to take part! RLI Connect ran over May 8th and 9th, and we were kept busy the entire time.
On Tuesday May 8th, Gani from our Fitzrovia branch & Cesar from the Bishopsgate team were on site to provide haircuts, beard trims and wet shaves to the attendees, whilst on Wednesday May 9th we had Elias of the Fitzrovia store & Liborio from our Trafalgar Square barbershop.
The theme of RLI Connect this year was RETAILTAINMENT – and our travelling pop-up barbers offers exactly that for stores and events. We have worked with Facebook, Google, H&M, Footlocker, Hugo Boss, and several other high profile brands and retailers to provide customers with wet shaves, beard trims and haircuts at various events, customer evenings and store openings around the world to give extra value to your customers.
At RLI Connect our award-winning grooming products and styling products were also on show, giving visitors to the pop-up barbers the chance to learn all about how to get a best shave at home and recreate their style between appointments with a barber.
About RLI Connect
RLI Connect Global was about transforming shopping centres into world-class destinations and views itself as the must-attend global deal-making event for 2018, bringing the world of Retail and entertainment together under one roof for a networking atmosphere unlike any other.
The purpose of the event is to help find the right mix of retailers and leisure operators to fill new and existing shopping malls, a huge challenge for developers and landlords alike, who are always looking for new, innovative concepts to create unrivalled shopping experiences. Retailers, leisure and entertainment operators, developers, mall owners and landlords and investors from around the world were in attendance at RLI Connect – all of them on the lookout for the next big thing.
With a theme of RETAILTAINMENT – the idea of breathing new life into a retail outlets and locations through in store entertainment and services – as customers are now more concerned with spending on experience and service, more so than buying new products.
About our pop-up barbers
The Pall Mall pop-up barbers is an innovative experience that we’ve created owing to the massive demand to bring barbering services to events and retail locations where barbering isn’t normally part of the service offering. We have recreated the experience customers receive in one of our barbershops exactly, through creating a ‘set’ that carries the traditional fittings and stylings of the Pall Mall Barbers stores, through to being able to carry out all of our services on location. Our well practiced and highly experienced barbers events team are able to deliver a high-quality experience at your event wherever you need us. For more information or to book our pop-up barbers please email us on firstname.lastname@example.org.
About Pall Mall Barbers
Providing a traditional service in a modern manner, Pall Mall Barbers has a long established history of providing hairdressing and grooming to gentlemen, dating back over 120 years. Founded in 1896 at No. 27 Whitcomb Street, The Pall Mall Toilet Saloon, as it was historically known, was a standout in St James’ and Pall Mall. Pall Mall Barbers has grown and evolved over the years, and across our 6 London locations in Trafalgar Square, Fitzrovia, Bishopsgate, King’s Cross, Westminster and Paddington, we employ a staff with over 350 years of international barbering experience between them. We train our barbers on the fundamentals of exceptional hair cutting, beard shaping, and wet-shaving and base our service around educating our clients to help them get the best of their look and grooming routines. We produce award-winning grooming including a 5-Step Shave System for use at home and in barber shops, as well as a selection of styling and haircare products.
Got Something to Say?
You must be logged in to post a comment.