Pall Mall Barbers took our pop up barbershop to the UEFA Champion’s League Final in Cardiff in 2017 and Milan in 2016 in collaboration with Mastercard. At our pop up barber shop, fans were told to ask for a ‘priceless’ haircut for a classic style, or a ‘madness’ for scalp art which resulted in some brilliant football inspired looks.

2017 Champion's League Final pop up barbershop

Our pop up barbershop has been used at events for a number of amazing brands and organisations. We brought our pop up barbershop to an event with Footlocker and the NBA, a night at the British Embassy in Madrid, is a regular feature at all Cage Warriors events in London, and even at Hugo Boss in Sloane Square – and collaborated with charities including the KP24 foundation.

After an amazing awards season in 2017, we are over the moon to announce that our pop up barbershop at has been shortlisted for two BT Sport Industry Awards for both Entertainment Experience of the Year and Campaign of the Year! The BT Sport Industry Awards are the largest commercial sports awards in the world. We are shortlisted among some of the most recognised brands in the world – from adidas and Jaguar Land Rover to evian and HTC.

The shortlist for Entertainment Experience of the year includes BT Sport VR at the UEFA Champions League Final, Edgbaston for the NatWest T20 Blast Finals Day 2017, Formula 1 for F1 Live London, London 2017 for Hero the Hedgehog and NFL UK for the 2017 NFL London Games & Events.

The Campaign of the Year Award shortlist includes BT Sport for Where the best go head to head, ECB for Go Boldly (We Are England Cricket), Nature Valley for The Court Is Yours, Standard Life Investments for One Team. One Standard, and Stonewall & TeamPride for Rainbow Laces 2017.

Winners are announced at the BT Sport Industry Awards ceremony at Battersea Evolution on April 26th. Bringing together sports stars, celebrities, influencers and global media, the industry’s most anticipated night of the year celebrates the very best work from across the sector. Trophies are awarded on-stage in front of a sell-out crowd of 1,700 guests at the star-studded event, held annually in London.

Our pop up barbershop is available for corporate and public events. If you’re interested in a pop up barbershop at your event, please contact us – we’d love to help!

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